What To Look For When Choosing A Freight Forwarder ?

What to look for when choosing a freight forwarder ?

Did you know that maritime transport accounts for over 90% of the world’s trade? Yes, and it is by far the most cost-effective way to move en masse goods and raw materials around the world. Freight forwarders are an integral part of the supply chain and global maritime trade.


Who is a freight forwarder?

A freight forwarder is responsible for the transportation of goods between two or more destinations. Freight forwarding companies specialize in arranging the whole process for their shippers, from storage to shipping of their merchandise. Global freight forwarding companies coordinate the shipment of goods from one destination to another using a range of carriers, including air freight, ocean freight, road fright and, in some cases, railway freight. But remember, the freight forwarder is only taking responsibility for the arrangement of the international movement of your cargo; he is not taking any ownership of the cargo.

What to look for when choosing a freight forwarder?

  • Begin by analyzing your internal requirements. Know what you will specifically need before you even begin looking for a forwarder. Determine what mode of transport and what specific services you will need and what volume you plan to ship before contacting a forwarder.
  • A good way to choose a reputable freight forwarder is to go through the top affiliations and associations, such as the International Air Transport Association (IATA) and the World Cargo Association (WCA). Joining reputable freight forwarding associations such as WCA requires financial strength, operational efficiency, integrity, and many other requirements.
  • Experience speaks volumes. There are many modes of transport, commodities (e.g. garments, machinery, cars, food, garments, chemicals, perishables, hazardous, etc), regulations (OFAC, BIS, ITAR) and origin/destinations. All freight forwarders cannot handle all of these combinations.
  • Cost is a critical parameter when it comes to freight services. As competition among the logistics companies intensifies, you are likely to find a freight the forwarder that offers quality services at an affordable price.
  • Technology is the game changer. Amid increased competition in the global marketplace, you need quick access to information about your area of transportation. Experienced shipping companies often work with the latest technology such as ERP and satellite tracking. You want to make your shipment information is no further than a computer click away. That helps keep track of your products information.
  • Growth Potential. Besides its expertise, technology, and experience, your freight forwarder should help you reduce the cost of transportation. Reduction of transportation cost accelerates your company’s growth. Also, a freight forwarder can help your business penetrate new markets.

Questions you must ask a prospective freight forwarder

  1. Can you handle my business?
    If they are a smaller business, you’ll want to be sure of the necessary resources and competitive rates available to successfully take on your contract. If they are a larger company, find out if their size will impact the level of customer service that you will be expecting.
  2. How will you manage my operations/shipment?
    This relates to who will be your point of contact for submitting documents, coordinating the shipment and who to ask for when there is a problem.
  3. Do you have cargo insurance?
    This is important as they should be able to issue insurance policies for your shipments in case of theft, damage, or loss.
  4. Do you provide extra services?
    Many global freight forwarders offer extra services for your shipment, so always ask them when receiving a quote. These extra services include warehouse storage, cargo insurance, cargo tracking, and dangerous goods handling. Even if you don’t require them, it’s always worth bearing these additional services in mind for future reference when using a freight forwarder.
  5. Can I Check Your References?
    You should definitely ask the freight forwarder for references! Successful global logistics companies offer testimonial pages or comments from real clients so potential clients like yourself can see reviews made by real businesses similar to your own.

Freight Forwarders can handle a great deal more than just shipping your products but there isn’t a “one solution” fits all. Choosing the right freight forwarder is extremely important in the success of a company’s exporting endeavors.

Happy shipping!

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