10 Best Logistics CRM Software in 2024 (+ Why You Need It)

Look out for these features when selecting a logistics or transportation CRM for your business:

• Customer contact management: The essence of any good CRM is a centralized, accessible repository of customer data. This repository should contain customer information, such as contact details, communication history, preferences, and more.
• Workflow automation: It should automate repetitive tasks, like shipment confirmation emails, follow-up communications, and delivery or tracking updates.
• Customer communication: The software should streamline customer communication by providing email templates, automated notifications, and reminders.
• Service requests and ticketing: A ticketing system for managing customer service requests, complaints, and issues can help enable customer satisfaction.
  
  
• Sales and customer lifecycle management: CRM software should let a logistics business manage customer lifecycles and track leads across sales processes.
  
  
• Reporting and analytics: Any transportation CRM should offer comprehensive reporting features to track KPIs and forecast customer behavior and service quality issues.
• Compliance and security: To protect sensitive customer information, the tool should ensure compliance with transportation industry regulations and data security standards.
  
  
• Integration capabilities: It should sync with Enterprise Resource Planning (ERP), account, warehouse management, transportation management systems (TMS), and more for seamless data flow.
  
  
• Scalability: It should scale with your logistics operation, accommodating more customer and logistics data.
  
  
• User-friendly interface: An intuitive software will make it easy for users to complete operations effectively with minimal training.
  
  

Next, let’s look at some of the best CRM software for a logistics business. 

Here are the best customer relationship management logistics software options available today:

1. Shipthis

Shipthis is versatile freight forwarding software that streamlines and automates logistics operations to improve supply chain management and customer outcomes.

Here are some of its top CRM features:

Key Features

• Manage customer data across their entire lifecycle, including documentation, call logs, quotes, invoices, and more.
• Access a comprehensive dashboard with customer details, such as accounts, leads, contacts, and activities, from desktop or mobile devices.
• Keep customers informed with reminders, delivery updates, etc., via desktop, text, or WhatsApp notifications.
• Improve customer communication using chat and email tools to send quotes, shipment updates, and service request information. 
• Integrate with EDI, API, and web-hook connections for a seamless workflow.
  

Pricing: The software costs $89/user per month for the full platform, which includes CRM, warehouse management, accounting, quotation, rate management, and more.

2. Pipeline CRM

Pipeline is a sales CRM platform with solutions suited for a transport or logistics company. It helps you manage customer details and communication to accelerate your sales cycles.

The main features of Pipeline CRM include:

Key Features

• Access a centralized hub for file-sharing and communications across all touchpoints.
• Get real-time notifications about any changes in the sales pipeline and team tasks.
• Customize deals to match each customer’s unique needs. 
• Automate repetitive orders, payment confirmations, cargo tracking, and more. 

Pricing: Pipeline CRM’s plans start at $29/user per month.

3. Magaya CRM

Magaya CRM is a customer relationship management platform integrated with Magaya Supply Chain to provide a comprehensive sales and logistics operations solution.

Some of its best features include:

Key Features

• Unify the storage of customer details, including names, contacts, addresses, etc., and share them with stakeholders.
• Use built-in dashboards to spot trends and track key accounts, leads, activity details, and more.
• Track quote progress and create accounts or opportunities for completed quotes. 
• Manage all levels of sale opportunities from lead to close.  

Pricing: Available on request.

4. Pipedrive

Pipedrive’s CRM system empowers your logistics operation by structuring customer data and sharing actionable insights.

Its top features include:

Key Features

• Organize each contract into a pipeline.
• Access customized reports to track and forecast growth, lead generation, and goal success on the go with the mobile app.
• Update customers with automated tracking details at every stage of delivery.
• Follow up with customers and stakeholders using the chat and email functionality.

Pricing: Plans start at $14/seat per month. 

5. Integrated Freight Systems’ SCRM

Integrated Freight Systems’ Supply Chain Relationship Management (SCRM) solution helps logistics industry service providers increase sales and customer retention.

Here are its top features:  

Key Features

• Gain an overview of supply chain performance and stakeholder activities. 
• Configure calls, emails, and meeting cycles to reoccur based on specified details and assign them to your customer service or sales team representatives.
• Manage every customer interaction across emails, calls, and meetings in one place.
• Create consolidated or separate full truckload, less than truckload, intermodal, warehousing, and other quotes in under 3 minutes.

Pricing: Paid plans start at $32/month per license.

6. Freshsales

Freshsales is a Freshworks CRM system that provides customer insights to boost sales and business performance. 

This CRM tool offers features like:

Key Features

• Capture, qualify, route, and track leads for better lead management.
• Use Kanban, table, or list views to plan and manage your entire sales process.
• Add deals to pipelines and track each lead’s progress across sale stages.
• Automate workflows to move deals across stages, send invoice reminders, assign prospects to employees, and more.

Pricing: CRM plans start at $11/user per month.

7. Creatio

Creatio’s CRM platform helps logistics businesses improve customer journeys and manage various aspects of supply chain operations, from fleet management to warehousing. 

Its main features include:

Key Features

• Automate lead management right from first contact.
• Create predictive demand estimates and forecasts using historical analytics.
• Enable delivery tracking and provide real-time delivery & ETA alerts to customers.
• Boost retention with an automated customer loyalty bonus program.

Pricing: CRM plans start at $25/user per month (with a minimum requirement of 5 users).

8. Salesforce

Salesforce is a customer relationship management software with solutions for sales, customer service, marketing automation, and more. 

Some of its top features include:

Key Features

• Track leads and sales data through integrated channels for seamless data sharing.
• Use messaging and real-time collaboration features to enhance communication between teams.
• Score leads to focus on promising prospects and closing deals more efficiently.
• Gain data-driven insights into inventory levels, order status, and other transportation metrics to address issues and boost customer satisfaction.

Pricing: Salesforce’s paid plans start at $24/user per month (billed annually).

9. Oracle NetSuite

NetSuite’s CRM solution helps a logistics company better understand and serve its clients through sales, orders, and customer management. 

Its top features for logistics providers are: 

Key Features

• Generate high-quality leads and align campaigns with sales through marketing automation.
• Gain an overview of customers across all touchpoints with complete visibility into their interactions and transactions.
• Automate case assignment and escalation to speed up customer support resolution.
• Maximize campaign ROI with real-time analytics and insights.

Pricing: Available on request

10. Workbooks

Workbooks’ CRM tool helps transportation companies with the optimization of customer management and logistics operations for improved business growth and profitability.

It provides access to features like:

Key Features

• Align marketing and sales processes for campaign and contact management.
• Track pipeline activity all in one place.
• Automate repetitive sales team tasks and routing of queries to improve operational efficiency and the customer experience.
• Enable incident management with customer self-service portals and a multi-channel agent knowledge base.
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Pricing: Workbook plans start at $43/user per month.

After knowing the best software, let’s explore why you should use CRM software. 

Using this logistics software can help companies: 

1. Automate repetitive tasks, like payment confirmations, delivery updates, and other supply chain management processes.
2. Monitor sales and operations at key stages and simplify onboarding.
3. Enable cross-team communication to foster better shipment management. 
4. Manage task delegation and project completion. 
5. Share CRM transport data with different teams for all-around visibility.
6. Track inventory levels and let drivers know when the goods are ready for dispatch. 
7. Segment priority shipments and notify stakeholders and teams about unforeseen delays.

Customer relationship management software is essential for logistic companies that want scalable growth and better customer management to improve operations. 

It also offers advanced insights that help businesses improve strategic planning, decision-making, and customer acquisition. 

But remember, you need to choose a logistics CRM that meets your business needs and complements your current tech stack.

Why not try Shipthis?

Shipthis is easy-to-use software that integrates easily with your work systems. Plus, it’s more than just a CRM solution. It also offers everything logistic companies need, from freight forwarding and accounting software to customer engagement and sales management. 

‍Book a demo today to see how Shipthis can enable growth and profitability in your shipping operations.