The business disruptions caused by the COVID-19 pandemic opened up a new challenge for all businesses worldwide, the requirement to digitize processes. When the pandemic had just started, the everyday operations and activities of the global freight forwarding industry were tormented and disrupted. Subsequently, this accelerated the digital transformation in supply chain management and helped businesses meet many new demands thrive during the pandemic.
Andrew Tunnicliffe writing in Ship Technology says, “There have been many losers during this pandemic. It’s fair to say a plethora of global industries is, if not failing, struggling to adapt to the current environment. Among those industries are individual casualties, the businesses that simply did not have the capacity, capability, or strategies to survive. Even for those that did, this period has been one fraught with difficulty and danger.”
COVID-19 affected the industry in a way no other crisis could. The last year saw some major impact befalling the logistics industry. During the pandemic, consumers have moved dramatically toward online channels. The companies and industries that were technologically prepared with cloud technology and virtualization adapted and responded to the crisis by shifting towards interacting with customers through digital channels and managed to survive the blow.
The disruptions brought by the spread of the novel coronavirus and the shutdown of businesses, especially in the logistics industry, accelerated the digital adoptions immensely. It forced forwarders to look into new strategies and digital solutions to continue to communicate, collaborate, complete work, and function remotely, and continue to serve their client base. Exploring many of the changes that have impacted the businesses required freight forwarders have to embrace the digital transformation and develop a better commercial strategy will significantly help them be ahead in the new race, in the “new normal.”